Results driven Director of Digital Marketing with over 18 years of experience developing and implementing strategic digital marketing initiatives to drive brand awareness, increase customer engagement, and maximize ROI. Proven track record of leading cross functional teams, optimizing digital channels, and leveraging data driven insights to achieve business objectives. Seeking to leverage expertise in digital marketing to contribute to the growth and success of a dynamic organization.
director of digital marketing
- Develop and execute comprehensive digital marketing strategies aligned with business objectives, resulting in 38% increase in sales and 64% growth in brand awareness.
- Lead a team of digital marketing professionals, providing mentorship, guidance, and performance evaluations to drive team success.
- Collaborate with cross functional teams including product management, sales, and IT to ensure alignment of digital marketing initiatives with overall business goals.
- Analyze key metrics and KPIs to track performance, identify opportunities for optimization, and make data driven decisions to improve campaign effectiveness.
- Manage digital marketing budget, allocating resources strategically to maximize ROI and drive cost efficient customer acquisition.
- Spearhead the development of innovative digital campaigns and initiatives to engage target audiences and differentiate the brand in the competitive marketplace.
- Stay abreast of industry trends, emerging technologies, and best practices in digital marketing to continually optimize strategies and stay ahead of the curve.
Content/Digital Marketing manager
- Led the digital marketing team in executing multi channel campaigns to drive lead generation, customer acquisition, and revenue growth.
- Developed and implemented SEO strategies resulting in a 26% increase in organic search traffic and improved search engine rankings for targeted keywords.
- Managed PPC campaigns across Google Ads, Bing Ads, and social media platforms, optimizing ad spend to achieve a 12% decrease in cost per acquisition.
- Established and nurtured relationships with key stakeholders including agencies, vendors, and media partners to enhance collaboration and maximize campaign effectiveness.
- Utilized marketing automation tools to streamline processes, improve efficiency, and enhance lead nurturing and customer engagement.
Content Manager
- Developed and executed comprehensive content marketing strategies to increase brand visibility and drive lead generation.
- Managed a team of content creators, including writers, designers, and videographers, to produce high-quality and engaging content across various channels.
- Conducted thorough audience research and content audits to identify key opportunities for content optimization and expansion.
- Implemented SEO best practices to improve organic search rankings and drive inbound traffic.
- Utilized analytics tools to track and analyze content performance, making data driven decisions to optimize content strategy and maximize ROI.
- Collaborated cross functionally with sales, product, and design teams to ensure alignment of content initiatives with overall business objectives.
- Led content calendar planning and execution, ensuring consistent and timely delivery of content across all channels.
education
RICE UNIVERSITY
Digital Marketing
excellent communication skills
innovative thinking
fluent in english & spanish
DAVID A. RIOS 